Why is Search Engine Optimization Important?

When you start any business, you have a lot to worry about. But above all else, you


have to concern yourself with visibility. If the customer doesn't know you're there,

how can you expect him or her to ever visit your business? In the physical world,

stores and other businesses have many ways of getting noticed. Radio, television,

newspaper, and mailing ads are all ways that they get noticed.


But what about the person traveling through the town where you do business?

Chances are that the traveler will not have received any of these advertisements.

What else can you do to bring in these potential customers? And the answer is your

signs. The signs you place are a clear beacon to the customer of where you are. You

see it all the time, driving down the highway. And the bigger the sign, the better it

catches your attention.


It really works quite the same way with search engine optimization. You need to be

noticed. The best way for you to get noticed is to have, figuratively speaking, the

biggest and the best sign. That's how traffic on the Internet, zipping by, notices that

you even exist. It's the words you use and how you use them to describe your site

and its content that get you the customers.


This is where it becomes so important to use search engine optimization to your

advantage. If you can come up with that all-important list of best keywords to

describe your site, and if you can incorporate those words into the content of your

site, then you stand far greater chances of directing that Internet traffic to you

instead of your competitors. Remember, if you don't get the customers, they will.

It doesn't cost you anything to show up on a search engine's results. But it can cost

you everything if you don't show up on a search. The amount of revenue you have

planned for your company is going to depend on how well you can utilize this feature

of Internet Marketing. If you can't get the customers to notice you, you may as well

throw those revenue goals in the fireplace.


The traffic on the Internet is much pickier than the traffic on the roadways. It is

focused traffic, looking for a specific want or need. They will search, find, and buy.

Who they buy from is of little importance to them, but to you, it is everything. So

when you think about why it's important to effectively use search engine

optimization, just remember that everyone on the Internet is really a traveler

through your town, and if you don't have that sign they'll notice, they're going to

pass you by.