What is Search Engine Optimization (SEO)

Have you ever been in a crowd of people all waiting for some famous movie-star or


musician to arrive at an event? What did you notice about the behavior of the fans?

Or how about the many times you've seen a crowd of reporters circling around some

newsworthy figure? What did you notice?


Chances are that in either of those scenarios you saw a massive crowd of people all

fighting to get to the front where they could be seen and heard. There is a lot of

pushing and shoving and yelling and all of that. It's chaos, and many people would

just as soon avoid such a situation. It's all about competition. The few who get to the

front of the crowd are the only ones who stand a chance to have their voices heard.

It is these few who will have the opportunity to reap the rewards of their effort.


So now you're asking yourself: "Just what does all this have to do with Search

Engine Optimization (SEO)?" And the answer is a simple one: competition. That's

what it's all about. Competition in any field is the struggle not only for survival but

also for dominance. Very few people want to 'just get by'. Most are willing to do what

it takes not only to succeed, but to be the best at what they do. It's this very idea

that brought about the concept of SEO in the first place.


Search Engine Optimization is really a technical science more than anything. It is the

process of collecting information on your market and your competitors in an effort to

fine tune your site's headlines and content so that you achieve more hits on every

search a web-surfer conducts. Each time they search, they will use keywords that

help them find what they are looking for. It is up to you to make sure that your site

has the best, and the most, of these popular search terms. With them, you jump to

the front of the line and get the results. Without these words, you fall into the

background and are never noticed.


The way it works, basically, is by search engines tapping all the sites with the most

accurate and abundant search terms relevant to a search. When you use the right

terms to describe the content of your site, you achieve a higher ranking with that

search engine. The search engines update these rankings weekly, giving you many

opportunities to score a higher rank. The trouble is, whereas you have a chance to

move up, so does your competition. And the competition will always be looking for a

way to beat you. So be sure to keep on top of the game. Modify your site as needed

so you can keep your rankings higher and stay ahead of the competition